The Tao of Introducing Change (or a lesson in marketing)

Tao-of-ChangeTo accept change
timing must be right

For timing to be right
a lesson needs to be learned

For a lesson to be truly obtained
there is no other way but experience

For experience to be gained
time has to pass

Therefore,
Change is inevitable
Yet change attempted before its time is futile

That is why
a mediocre idea with great marketing
is superior
to a great idea
with mediocre marketing